Liewood is a brand working with children's clothing and accessories. Liewood wanted a new exhibition stand for the presentation of their new collection. We have designed a flexible shelving system, which can be mounted in various formations, in order to give Liewood the possibility of creating new layouts, using individual elements for an in-store, pop-up etc. Besides creating a flexible system, we have also designed removable inserts in wood to be mounted freely in the system. In order to further emphasize the brand, we chose to lay a rubber floor, which are associated to playgrounds. We have been working with the different textures of the materials and presented it all in a monochrome tone to show Liewoods products in the best possible way.
Where:
Copenhagen, Paris
Who:
Liewood
When:
2019
What:
Concept
,
Photo:
Mikkel Møgelvang